Case study
Beautiful Day
Client
Beautiful Day combines the world of wine with the world of gourmet to create a one of a kind experience. Through playfulness and distinctive vision, we were asked to attract the millennials into a playful and natural drink experience.
The
BRIEF
California Fields is a company in southern California (USA) that sells wines and liquors in glass bottles and it is focused on adults over 50 years old. They wanted to innovate and begin to penetrate the segment of millennials, and we were asked to study a design to launch a new product with new flavours, sizes and carton packaging.
The carton box chosen is a portion size, re-closable package that helps avoid waste and support the outdoor consumption and it is also environment-friendly, a topic particularly dear to millennials.
Our
Solutions
Targeting millennials for a product means to quench their desire to share experiences with both friends and followers online.
The whole visual concept is focused on DIY trends and is designed to support and promote the sharing of a unique taste experience on the social media and the dedicated platform.
The design, yet original and captivating, carries all the value the brand wanted to convey with the new product: the wine brand is perceived as close to the young public, as an innovator and it creates brand awareness to support the historical branch of production.
The whole visual concept is focused on DIY trends and is designed to support and promote the sharing of a unique taste experience on the social media and the dedicated platform.
The design, yet original and captivating, carries all the value the brand wanted to convey with the new product: the wine brand is perceived as close to the young public, as an innovator and it creates brand awareness to support the historical branch of production.
Interactive
PACKAGE
The social
ENGAGEMENT
