Acqua Fiuggi on-the-go
The box format is new: it’s portable, perfect for a drink ‘on-the-go’, it’s sustainable and 100% recyclable.
The water is Fiuggi: a renowned Italian spring water with several health benefits.
We helped conveying all these concepts throughout a simple yet fresh visual.
Healthy properties is what makes Fiuggi water renowned and valued: this is why we made a splash of water the core of our visual. The image brings the attention to the high-recognisable logo, placed here in the centre of the package, as the classic Fiuggi glass bottles have always displayed, but in a more dynamic position to convey the idea of the active lifestyle this package is imagined for.