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Case study

Dolomiten Joghurt

Client
From the breathtaking landscapes of Italian Dolomites, Mila launches for the German market the new line of products branded Südtirolmilch Dolomiten Joghurt. The several flavours of yogurt need a fresh visual and a consistent offline communication.
The

BRIEF

With Südtirolmilch, Mila wanted to brand a new line of products named Dolomiten Joghurt.
The company, a renowned Italian milk company based in the Dolomites, wanted to add a line of genuine, fresh yogurt for the German market, in two different sizes: the 2×125 g vase-cluster and the 400 mg jar.

The new line needed an original visual identity that could recall both the magnificent landscapes of the Dolomites valleys where the animals are bred and the dairies are produced, and the naturalness of the ingredients.
Along with the packages visual, we were asked to design the logo dedicated to the line naming, as well as an adv page and a displaying leaflet.

Our

Solutions

The naturalness of the ingredients, together with the reference to the original land, were the key elements our client wanted to carry within the new line of products.

The identity we designed conveys the idea of a fresh, genuine, farm-made product. The main visual is always composed by a Dolomites landscape in the background and a big, clean picture of the ingredients placed in the foreground and always supported by the yogurt jar photograph.

The imagery takes the customer straight to a Dolomites valley, where he can taste the genuine, natural yogurt the farmer has freshly made.

Discover the

VISUAL IDENTITY

Offline

COMMUNICATION