Lipton sparkling ice tea
To launch the new product in the Italian market, Pepsico asked AD Studio to design the visual of the 330ml sleek can first, and then the advertising campaign, the press kit and the in-store glorifier.
The aim was to create a dynamic image, with a summer feeling and a fresh new personality but in line with the other Lipton products.
We chose bright, saturated colors that could remind of the tea flavour (Lemon and Lime) combined with smooth lines and filled with a wave of little bubbles.
The same tone of voice was brought on the other communication materials.
The poster and advertising page catch the customer eye immediately and bring them into the iced tea vortex. The glorifier, dressed with the same visual, was built around the can to enhance it and stand out on the counter.