AD Studio

Advertising Design Studio

Home

Identity

Case studies

Services

Approach

News

Contact

Case study

Mr. Fred

Client
Mr. Fred is a young German company active in the pet food sector. Their products come from the direct experience of the founders in the nutritional field. AD Studio produced for them a spot shot on location and a series of short animations.
The

BRIEF

Mr. Fred asked AD Studio to develop a social campaign and a video spot for broadcasting, social and ecommerce. The aim of the project was exalting the quality of the product, along with the benefits of a package easy to open and environmentally friendly. In fact Mr. Fred, besides the food quality, is following the path of sustainability by using the Tetra Pak® recyclable packages. As per today, Mr. Fred is the only wet pet food available in Germany packed in Tetra Recart®, where the main competitors are packed in cans.
The

BRIEF

Mr. Fred asked AD Studio to develop a social campaign and a video spot for broadcasting, social and ecommerce. The aim of the project was exalting the quality of the product, along with the benefits of a package easy to open and environmentally friendly. In fact Mr. Fred, besides the food quality, is following the path of sustainability by using the Tetra Pak® recyclable packages. As per today, Mr. Fred is the only wet pet food available in Germany packed in Tetra Recart®, where the main competitors are packed in cans.
Our

Solutions

The promotional video, shot on location with an actress and a fantastic trained Australian shepherd, tells about the irresistibility of the product, highlighting the ease of storage, opening and recycling of the Tetra Pak® package. The German voiceover underlines the key points and the soundtrack, made on purpose, gives a cheerful, fresh, and genuine context.

Besides the spot, we produced a series of short movies for the social media channels. The naturalness and authenticity of the ingredients were represented through photographs, while the animations were used to emphasize the high nutritional level. Different subjects have been created to cover the range of flavours and products available.

Watch the

SPOT

Watch the

ANIMATIONS