Case study
SHEZAN
Client
Born in 1964, Shezan is a top-notch, internationally acclaimed food brand. It manufactures a wide range of products made with the freshest fruits and vegetables from orchards. AD Studio designed for Shezan a new line of nectars called Fresh Farm.
The
BRIEF
Mr. Fred asked AD Studio to develop a social campaign and a video sport for broadcasting, social and ecommerce.
Shezan asked AD studio to develop the image for the new ‘Happy Farm’ range of nectars in the new packs. Tetra Gemina 1L package for the Family Pack version, and TBA 200 Slim leaf for on the go portion pack. The customer’s request was to keep the main brand “Shezan” in the original colours (yellow/red) to give continuity and identification to the pack, while adding naturalness and graphic cleanliness to the rest of the pack.
Shezan asked AD studio to develop the image for the new ‘Happy Farm’ range of nectars in the new packs. Tetra Gemina 1L package for the Family Pack version, and TBA 200 Slim leaf for on the go portion pack. The customer’s request was to keep the main brand “Shezan” in the original colours (yellow/red) to give continuity and identification to the pack, while adding naturalness and graphic cleanliness to the rest of the pack.
Billboard effect
ON THE SHELF
Our
Solutions
The promotional video, shot on location with an actress and a fantastic trained Australian shepherd, tells about the irresistibility of the product, highlighting the ease of storage, opening and recycling of the Tetra Pak® package. The German voiceover underlines the key points and the soundtrack, made on purpose, gives a cheerful, fresh, and genuine context.
Besides the spot, we produced a series of short movies for the social media channels. The naturalness and authenticity of the ingredients were represented through photographs, while the animations were used to emphasize the high nutritional level. Different subjects have been created to cover the range of flavours and products available.